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1 core product
1) марк. продукт по замыслу, обобщенный продукт, базовая идея продукта (продукт с позиции основной выгоды, ради которой потребитель покупает товар; напр., стиральная машина как обобщенный продукт будет представлять собой чистое белье, шампунь — чистые и здоровые волосы)See:2) марк. основной [базовый, ключевой\] продукт (главный товар в совокупности всех товаров, производимых и продаваемых определенной компанией)Syn:key product, key item, basic product 1), primary products 2), key product, main product 2), prime product 1), flagship 3)See: -
2 core product
1) Реклама: сущность товара (потребность, которую он призван удовлетворять), товар по замыслу2) Маркетология: основной товар, целевой товар (товар, который покупается потребителями для удовлетворения определенной потребности) -
3 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
4 product
продукт; товар; изделие; результат♦ core product сущность товара (потребность, которую он призван удовлетворять)♦ general products товары, продающиеся не под собственным, а под общим, "родовым" названием (рис, мыло, аспирин и т.д.)♦ gross national product (GNP) внутренний валовой продукт (ВВП)♦ shoddy product недоброкачественный товар; товар, рассчитанный на удовлетворение искусственно созданных потребностей -
5 core damage
sea damage — повреждение морской водой; повреждение в море
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6 core banking product
Банковское дело: основной банковский продукт -
7 basic product
1) марк. = core product 2),2) марк. основа продукта* (основной элемент приобретаемого товара, который определяет его качество; напр., мотор или сверло электродрели)See:* * * -
8 actual product
марк. конкретный [реальный\] продукт (вариант реального исполнения продукта с точными характеристиками: функциональными свойствами, качеством, оформлением, марочным названием и т. п.)Syn:See: -
9 main product
1) эк. основной [главный\] продукт (продукт, который является основным результатом производственной или иной деятельности или процесса)Syn:See:2) марк. = core product 2),3) торг. основной товар (товар, который функционален сам по себе, в отличие от дополнительных товаров, которые бесполезны без основного товара)See:* * *. . Словарь экономических терминов . -
10 sideline product
1) марк. дополнительный [непрофилирующий\] товар (товар, который производится компанией в добавление к главному товару)Syn:See:core product 2)2) эк. = co-product -
11 augmented product
марк. расширенный продукт (товар с комплексом дополнительных услуг и выгод, которые получает покупатель: доставка на дом, гарантия возврата денег, кредитование, послепродажное обслуживание и т. д.)See: -
12 characteristic product
марк. характерный товар [продукт\]* (товар (услуга), считающийся типичным для какой-л. отрасли или сферы обслуживания, страны, магазина, т. е. предложение и потребление этого товара значительно сократилось бы при прекращении работы данной отрасли или магазина, при прекращении его производства в стране; напр., характерными услугами в сфере туризма считаются гостиничные услуги, ресторанные услуги и т. д., поскольку потребление этих услуг снизилось бы при отсутствии туристов)See:Англо-русский экономический словарь > characteristic product
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13 essential product
1) потр. необходимый продукт (предмет, без которого невозможно обойтись в определенной ситуации или для достижения определенной цели)Vaseline is an essential product for chapped lips in winter. — Вазелин является необходимым продуктом для потрескавшихся губ зимой.
2) эк. = staple goods3) марк. = core product 2), -
14 prime product
1) марк. = core product 2),2) эк. = main product 1), -
15 key product
марк. = core product 2), -
16 fission-product damage
sea damage — повреждение морской водой; повреждение в море
English-Russian dictionary on nuclear energy > fission-product damage
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17 in-core fission product inventory
Ядерная физика: внутриреакторное количество продуктов деленияУниверсальный англо-русский словарь > in-core fission product inventory
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18 extras
сущ.1) мн., марк. дополнительные [родственные\] товары (товары или услуги, продаваемые компанией дополнительно к основному ассортименту, которые удовлетворяют ту же или близкую по типу потребность, что и основные товары или услуги)They also sell extras to the kids along with the breakfasts and lunches. Fresh-baked chocolate chip cookies and tubes of squeezable yogurt are big sellers. — Помимо завтраков и обедов, они также продают детям дополнительные товары. Наибольшим спросом у детей пользуются свежевыпеченное печенье с шоколадной крошкой и йогурт в тюбиках.
GameStop sells both new and used games, software and hardware. They also sell extras like computer magazines, strategy guides and other related merchandise. — "Геймшоп" продает новые и подержанные игровые приставки, программное и техническое компьютерное обеспечение. Там также продаются родственные товары, напр., компьютерные журналы, стратегии игр и т. п.
We sell any kind of travel services — rooms, tours, activities, etc., and we also sell extras — breakfast, meals, transfers. — Мы предлагаем любые туруслуги — комнаты, туры, развлечения и т. п., а также дополнительные услуги — питание, транспортные услуги.
See:sideline product 1), core product 2)2) мн., марк. дополнительные принадлежности (детали, оборудование и т. п., которые можно использовать вместе с данным товаром, но можно обойтись и без них; предлагаются при покупке основного товара за дополнительную плату либо продаются отдельно)You can also sell extras to your standard products and hide them so that they cannot be bought on their own. — Вы можете также прилагать какие-л. дополнительные принадлежности к своим обычным товарам, но при этом не предлагать их на продажу отдельно от основного товара.
See: -
19 flagship
сущ.1) воен. флагман, флагманское судно (ведущий корабль флота; на нем обычно располагается командующий и устанавливается флаг)2) эк. флагман, ведущий [крупнейший\] представитель (самый важный или престижный из группы аналогичных предметов, напр., самый важный товар в ассортименте компании или ведущая компания отрасли)industry's flagship — флагман [крупнейшая фирма\] отрасли
Syn:See:3) марк. = core product 2), -
20 flagship brand
марк. ведущая торговая марка, ведущий бренд (основной из представленных данным производителем (продавцом); характеризуется тем, что наиболее известен и востребован на рынке и определяет репутацию производителя в целом)See:
См. также в других словарях:
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